Link: Why Social Supports Email in the Interactive Marketing Hub
“A big distinction between email marketing and social media marketing is the difference between actual audience and potential audience.”
“Indeed, email marketing and social media marketing are spiritually and procedurally similar. Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. But the connections between companies and their email subscribers are far …”
by Jay Baer (@jaybaer) of Convince & Convert
