Link: Facebook and the Transformation of Corporate Content “Facebook managers must have mentioned ‘content’ a dozen times at its marketing conference Feb. 29 in New York City. While everyone else was focused on the new bells and whistles, I was tuning my ears to their focus on content. The message was clear: marketers must now…
Link: Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets “Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what…
Link: The Snowfall of Communication “Think of a Twitter account, especially a corporate Twitter account. It’s a very interesting dance of balance that I imagine a lot of companies are going through. I’ve been asked by different companies over the years how they might approach finding their voice on Twitter. These companies all wanted to…
Link: Survey: Consumers Prefer Socially Responsible Brands “The recession has affected not only consumer wallets, but also brand perception. According to a new survey, transparency and corporate responsibility have become far more important to consumers in a tough economy. The survey measured consumer perceptions of corporate social responsibility practices and …” by Elena Malykhina on…
