eMarketer reports that for Brands and retailers in the home improvement sector, over 1/3 of homeowners start their home improvement projects online. According to Zillow, a real estate website, a survey in the U.S. taken in the winter of 2013 found that 39% of adults found inspiration for such projects online. In a 2013 survey…
Are you looking to capitalize on what is becoming a known fact – strong visuals help sell product and the stories around them. This fact was addressed most recently in a SteelHouse study that found Pinterest users were 79% MORE LIKELY to purchase a product they saw pinned on Pinterest versus Facebook. A recent Shopify…
Link: Survey: Consumers Prefer Socially Responsible Brands “The recession has affected not only consumer wallets, but also brand perception. According to a new survey, transparency and corporate responsibility have become far more important to consumers in a tough economy. The survey measured consumer perceptions of corporate social responsibility practices and …” by Elena Malykhina on…
Link: The Implications Of Consumers Spending More Time With Facebook Than Google “Any informed person knew the trends and expected this to happen, so whether Google or Facebook is No. 1 is less interesting than what the trend really means. This week’s news is not as immediately dire for Google nor as immediately beneficial for…
