The new definition of a successful email

Link: The new definition of a successful email Interesting thoughts on integration related to email campaigns and new understanding of email impacts, even how unopened emails and inactive accounts affect consumer behaviour. by Chris Marriott on iMedia Connection (@iMediaTweet)

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Five Clicks to Track for your Email Program

Link: Five Clicks to Track for your Email Program “One of the strongest ways to segment any email marketing campaign is through the click-through data collected. Personalization, relevance and even timing can all be improved through proper click-through analysis.” by Sundeep Kapur (@emailyogi) on Social Media Today (@socialmedia2day)

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