“Brands must learn to master the art of short-form storytelling. Technology enables it; and consumer attention spans demand it. Whether if be a 6 to 15 second video, a single photo, or 140 characters of usefulness, there’s no doubt that companies must learn how to tell their brand story quickly and efficiently. But with all…
“B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix.” Here are 5 practical ways to extend the reach of content that you are already making available…
“Blogging is a core component of a B2B company’s approach to social media. Not only does it show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. Expanding reach by building followings on social media networks is important, but it…
Link: 12 Revealing Stats About B2B Social Media Marketing “Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, found some pretty…
Link: Destroying the 7 Myths of B2B Social Media “B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in…
Link: 10 Posts That Re-Energize Your B2B Blog “Anyone who publishes a B2B blog for their company, their client, or even themselves, eventually reaches a point where they struggle to write the next post. While they may have many post ideas drafted, there’s just nothing there that’s especially inspiring.” “Here are 10 ideas for blog…
