“Last week, I wrote about the concept of ‘insourcing’ and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing).
At Convince & Convert, we get involved in these ‘insourcing’ programs often, working with corporate clients to create social business structure that facilitates participatory breadth. Much of what we know is contained in The NOW Revolution book, however, here are five other recent observations and lessons that might help you on your own journey…”
Article: “5 Keys to Effective Social Media and Content Insourcing”
This article is by Jay Baer on the Convince & Convert blog.
