“One of the first things I learned, after taking the plunge into Social Media, was that things aren’t yet very defined. The available guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a bit clearer, I’ve collected 10 of the most interesting…
“Last week, I wrote about the concept of ‘insourcing’ and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these ‘insourcing’ programs often, working with corporate clients to create social business structure that facilitates participatory…
Link: Facebook Promotion Guidelines, DECODED “Facebook wall promotions: They’re easy to set up and enter, in-the-moment and exciting to participate in, which are undoubtedly a few of the reasons why many brands continue to coordinate them. Unfortunately, they also completely disregard Facebook’s promotions guidelines and run the risk of page termination at any moment. We’ve…
