Link: Facebook: How Formats, Timing Affect Response
“While marketers are employing monitoring tools to track fan response levels to brands’ Facebook page postings, publicly available research providing insights about how content type and timing affect response — particularly across product/service categories — has been scarce.
A new white paper from social media management company Vitrue, ‘The Anatomy of a Facebook Post,’ provides insights on the relative effectiveness of creative elements or communication techniques, and …”
by Karlene Lukovitz on MediaPost.com
