Avoid a Disaster By Controlling Online Responses

Link: Avoid a Disaster By Controlling Online Responses Learn the proper way of responding to negativity about yourself or your brand on the Internet. Good step-by-step advice. by Lisa Barone (@lisabarone) on @outspokenmedia blog

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When Netizens Attack! Five Most Common Tactics of the Opposition & How to Handle Them

Link: When Netizens Attack! Five Most Common Tactics of the Opposition & How to Handle Them “Do you know how to handle oppositional responses? This article will teach you some of the more common tactics that may be used against you and how deal with them, keeping your message (and image!) intact in the face…

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Can You Prepare For Stupid?

Link: Can You Prepare For Stupid? “At the very baseline of any brand’s social media policy should be the words; ‘Just Don’t Be Stupid’. Enter Gilbert Gottfried’s tweets a short time after the disaster in Japan.  Unfunny and tasteless, unneeded and regrettable.” How to respond. by Clinton Bonner (@clintonbon) on Everything to Everything blog

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Facebook: How Formats, Timing Affect Response

Link: Facebook: How Formats, Timing Affect Response “While marketers are employing monitoring tools to track fan response levels to brands’ Facebook page postings, publicly available research providing insights about how content type and timing affect response — particularly across product/service categories — has been scarce. A new white paper from social media management company Vitrue,…

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