Link: The 7 New Roles Agencies Must Play to Survive Real-Time Business
“Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. Customer service issues can be resolved in 140 characters on Twitter. And the social Web can spread a crisis with breathtaking swiftness.”
“As marketers, we weren’t trained for this. Especially on the client side, where personnel is spread thin and responsibilities are increasingly numerous, keeping the company at the crest of the real-time revolution is a very difficult proposition. And that’s where agencies should help.”
Good suggestions by Jay Baer (@jaybaer)
