Link: Why Social Media Has Ruined Your Advantage “Speed and brevity are the twin rails of technology and customer interaction.” “… the responsiveness expectations your customers place upon you in social media will continue to heighten … This creates a problem even bigger than speed.” by Jay Baer on Convince & Convert blog
Link: The 7 New Roles Agencies Must Play to Survive Real-Time Business “Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before….