Link: Social Listening and Analysis for the DIY Inclined
“If you are conducting any level of online reputation management or campaign tracking using social media data sources, you have to get beyond the obvious. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.”
Good analysis of a new DIY monitoring tool and all of its varied capabilities, by Jay Baer, @jaybaer
