You have a New Facebook Page: Now What?

Ok, so you now have a Facebook Page setup for your organization. Nice, new and shiny. It has been properly configured and populated. It’s ready to go. Now what do you do?

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How To Monitor Your Three Essential Internet Marketing Strategies

Link: How To Monitor Your Three Essential Internet Marketing Strategies “Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be…

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What Are They Saying About You Online?

Link: What Are They Saying About You Online? “Whether you like it or not, people are talking about you, your brand, or your organization online. Right now. Do you know what they are saying? Do you like what they are saying?” by Michael Hyatt (@MichaelHyatt), h/t @BtoBSocialMedia

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Your employees = Your 24/7 news source

Link: Your employees = Your 24/7 news source “In the ‘good old days’ you could control the messages generated by your company and about your company … now, thanks to digital publishing, social media and technology … the kid who comes in for 10 hours a week to help with inventory or answer the phones…

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Social Media Monitoring Made Simple

Link: Social Media Monitoring Made Simple “If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand. There are tools. There are services. And there are case studies on how your organization can sift through social media…

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Social Listening and Analysis for the DIY Inclined

Link: Social Listening and Analysis for the DIY Inclined “If you are conducting any level of online reputation management or campaign tracking using social media data sources, you have to get beyond the obvious. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what…

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