There is a small band of words that take away from your message, any message, and “actually” is their leader, say the smart people at Buffer.
It almost doesn’t matter how good the news is; if it comes after “actually,” the recipient feels like they were somehow wrong about something.
This article demonstrates this fact using examples and well as providing small tweaks to enhance the impact of what you are trying to say.
And then there’s the word “But” … The article also helps you replace that word to generate a more positive impression.
Check it out: “Why I Stopped Using “Actually” and “But” In My Customer Service Emails”
This article is by Carolyn Kopprasch on the blog.bufferapp.com blog.
