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Tag: customer service

Why I Stopped Using “Actually” and “But” In My Customer Emails

DigitalDoug BraunJune 25, 2015

There is a small band of words that take away from your message, any message, and “actually” is their leader, say the smart people at Buffer. It almost doesn’t matter how good the news is; if it comes after “actually,” the recipient feels like they were somehow wrong about something. This article demonstrates this fact…

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