Not all Facebook Ads are created equal

There are Facebook ad’s in the right margin of the page and there are “promoted posts” that show up in users’ news feeds. Here’s a study that shows that if a Facebook page owner makes a post on their page and then pays to promote that post, the post will show up in the targeted…

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Facebook “Unlike” Button Comes to the News Feed

Link: Facebook “Unlike” Button Comes to the News Feed “Facebook quietly introduced an ‘Unlike Page’ button into its News Feed recently, which allows users to opt-out of receiving unwanted messages from pages they had previously said they ‘liked.’ “  This has implications for page admins and marketers (and users). by Sarah Perez on ReadWriteWeb (@rww)

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