Social Media in the Industry: Customization is the Key to Success

Link: Social Media in the Industry: Customization is the Key to Success “Over the past couple years, one of the most common questions from business owners has been, ‘Do I need to be on Facebook and/or Twitter?’ Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on…

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Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

Link: Digital Sharecropping – Why Most Facebook Customization is Wasted Effort This is part 3 of Jay’s Facebook Rant. Jay makes some very well-informed points about the real benefits of using a Facebook fan page, arguing that all other efforts to improve or customize your fan page are of no benefit or value to your…

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