“Brands must learn to master the art of short-form storytelling. Technology enables it; and consumer attention spans demand it.
Whether if be a 6 to 15 second video, a single photo, or 140 characters of usefulness, there’s no doubt that companies must learn how to tell their brand story quickly and efficiently.
But with all they hype about short-form storytelling, too many brands often forget about the longer brand narrative, and they are making a big mistake by doing so.
Here are two good reasons why your brand must not abandon long-form content.”
This article is by Michael Brito on the CopyBlogger blog.