The Thing About Facebook And Brands

“What should a brand do on Facebook?” — I got asked that question three times. Yesterday.

The pressure that brands feel to make connections on Facebook is tremendous. They’re reading about all kinds of data about over a billion connected people and the power that Facebook yields in terms of keeping people engaged and using the channel.

The numbers are truly staggering.

There is no question about it: brands really do need some kind of formal and iterative Facebook strategy.

Article: “The Thing About Facebook And Brands

This article is by Mitch Joel on the blog