“There has been a significant increase in the presence of social networking buttons on websites. The belief appears to be that users will rejoice in your content so much they will want to share it with their friends, family members or colleagues.
But, quite frankly, depending on how these buttons are implemented, they can also be quite annoying—adding visual noise when users just want to read content. This led me and a couple of my clients to ponder their value—conducting some usability testing and an online survey to find out how users most want to share.
The short of it is…”
This article is by UX Magazine on the Mashable blog.