Link: How to Create Magnetic Content using a Triangle of Relevance
“What makes online content great? Is there a tangible metric, or is it purely subjective? I think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. Within this relevance I’ve discovered a formula for brands to magnetize content and optimize click-through rates.”
by Angie Schottmuller (@aschottmuller) on Convince & Convert blog
