Link: Deploying Volunteer Marketing Armies with Internal Social Media
“To harvest all of the interesting and important happenings around your company, create an internal social media system.”
“No one person in your company knows everything. Whether you’re a small organization or a multinational corporation, there are successes and failures, special moments, and stories occurring and being created every minute of every day. Powering your external engagement efforts with an internal social media program helps you collect and distribute as much of that information as possible.”
by Jay Baer (@jaybaer) and Amber Naslund (@ambercadabra) on the Brian Solis blog
