Link: The 4 Strategic Steps To A Social Business
“The speed of change in society is accelerating … social media is part of that change and has become embedded in our pscyhe at an accelerated pace in recent years … social media is no longer a separate entity that has its own existence but has evolved and become enmeshed in how we work and play online in an increasingly social web.”
“Some companies are embracing this change while others resist and hope that things will remain the same. The potential threat to companies… which the laws of evolution has shown us, is that if you don’t adapt you become extinct.”
“4 steps to create change within an organisation which can be applied to transforming your company into a social business.”
by Jeff Bullas (@jeffbullas)
