Facebook and the Transformation of Corporate Content

Link: Facebook and the Transformation of Corporate Content

“Facebook managers must have mentioned ‘content’ a dozen times at its marketing conference Feb. 29 in New York City. While everyone else was focused on the new bells and whistles, I was tuning my ears to their focus on content.

The message was clear: marketers must now become …

Your Facebook Page will increasingly be measured by how much fans engage with and share your content.  Content, content, content.”

by Mike Ivey (@markivey) on Social Media Explorer