10 Reasons to blog, even if nobody reads it

Link: 10 Reasons to blog, even if nobody reads it

“Building an engaged community through a business blog can be extremely difficult — sometimes impossible.”

“Every corporate marketing activity must somehow be tied to creating shareholder value and blogging is no different. Let’s look at ten legitimate business reasons why your company should be blogging — even if you can’t seem to build a community of active readers.”

by Mark W. Schaefer (@markwschaefer), h/t @jaybaer