Link: Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets
“Twit happens.
As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom.”
by Jay Baer (@jaybaer)
