“Blogging is a core component of a B2B company’s approach to social media. Not only does it show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. Expanding reach by building followings on social media networks is important, but it is more important to drive those contacts back to your blog. This way they can respond to offers through calls-to-action and share your remarkable, and educational, content with their networks.
Follows these 10 rules to build an epic blog for your B2B company…”
Article: “10 Rules for Epic B2B Blogging”
This article is by Jeffrey L. Cohen on the SocialMediaB2B.com blog.