“I’ve signed up for enough newsletters to know it was an automated message welcoming me to the list but I was surprised at what I found.
What followed was an email with a truly personal touch. It made it feel like we’ve been friends before but lost touch over the years. In no way was it anything like the usual newsletters I’ve been getting. This is what it said: … ”
“So I replied saying …”
“I honestly didn’t expect it to go much further.”
“Marketers take note, as this is how you win someones attention.”
Article: “An Email Newsletter Done Right”
This article is by Mike Petrucci on the Mike Petrucci blog.