“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller.
This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows you to learn more about your online viewers and customers, and how you can adjust your marketing to them.
“One of the most widely used, user-friendly and comprehensive of these tools is Google Analytics. By simply measuring and monitoring the right metrics, this free analytics service provides all types, and sizes, of organizations with the metrics and insights they need to implement lasting growth strategies,” said Muller.
Google Analytics provides you with measurable data that you can use to improve your website for users and to know where to continue your focus. It provides a wide array of metrics that you can wisely spend time reviewing.
For a list of the 10 website metrics you should start measuring, see the article: Ten ways Google Analytics can help your small business by DJ Muller, president and founder of WebLink International.