There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a recent study, consumers and employees regard company leaders who engage on social media platforms positively.
The survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.
This article includes related results from an Accenture study, a BRANDfog study, and a CMO Council survey on the many positive affects gained through social media usage by senior management:
The article is by the eMarketer Digital Intellegence blog (@eMarketer)