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Tag: value

Top 5 Google Analytics Reports for Social Media Marketers

Social MediaDoug BraunSeptember 3, 2012

“Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? If so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate…

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Mistake Math – Why We’re Valuing Facebook Fans All Wrong

Social MediaDoug BraunOctober 26, 2010

Link: Mistake Math – Why We’re Valuing Facebook Fans All Wrong “Brands are shouting from the rooftops about how many Facebook fans they have – and the number of ‘likes’ does help you spread your message through the news feeds of your fans. But let’s recognize it takes literally one click of one finger to…

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