Link: Why Most Social Media Departments Fail Well thought out analysis on why many SM “departments” or positions will fail, almost by design. Including many suggestions for turning it around and being successful. by Tamar Weinberg (@tamar)
Link: SunButter Succeeds in Social Media Step-by-Step “Here’s an example of strategic social media in action for our client, SunButter. We started listening to people talking about SunButter …the next logical step was to … we created a social media strategy to …” The steps and results are discussed in the article. by Libby Hall…
Link: The new definition of a successful email Interesting thoughts on integration related to email campaigns and new understanding of email impacts, even how unopened emails and inactive accounts affect consumer behaviour. by Chris Marriott on iMedia Connection (@iMediaTweet)
Link: The 8 Success Criteria For Facebook Page Marketing [Altimeter Report] “Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands…
Link: Inch by Inch – Inspiration “I’m shooting for improving my success in all areas of life: business, relationships, finance, health. This morning, I started back in on my physical fitness. The night before, for the first time in my life, I consciously ate half of my meal and left the rest. With money, ……
