Calculate Your Blogging ROI in 9 Steps

Social MediaDoug Braun

Link: Calculate Your Blogging ROI in 9 Steps “Smart organizations methodically calculate the impact of blogging on the bottom line, making it easier to justify (or not) the resources allocated to the task. Here’s how you might start to figure it out.” on @JayBaer’s Convince & Convert blog

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SunButter Succeeds in Social Media Step-by-Step

Social MediaDoug Braun

Link: SunButter Succeeds in Social Media Step-by-Step “Here’s an example of strategic social media in action for our client, SunButter. We started listening to people talking about SunButter …the next logical step was to … we created a social media strategy to …” The steps and results are discussed in the article. by Libby Hall…

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