Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing

” ‘I know the whole world is watching now,’ said Felix Baumgartner, at the edge of space. They were–Red Bull Stratos set viewing records and marked another giant leap for a brand that’s setting the standard for content marketing. For most brands, a risky marketing move consists of not testing the copy on that new…

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A Stalemate of Standards: What H.264 Means for the Average User

Link: A Stalemate of Standards: What H.264 Means for the Average User “Yesterday, Google announced that future versions of its Chrome browser would not support what has become an industry standard – the H.264 video codec – in providing video on the Web.” “The move may affect the average Web user, leaving them with poor…

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