Link: Nielsen Q3 Social Media Report Reveals Increase in Social Apps & Social Networks Reach 80% of U.S. Some interested statistics in the report include: Social Networks and blogs reach nearly 80% of active U.S. Internet users Americans spend more time on Facebook than any other U.S. website Nearly 40% of social media users access…
Link: Popularity and Reciprocity are the Enemies of Connectivity “As I spend increasing amounts of time playing with Google Plus, I’ve come to recognize that the success of social networking eventually brings about its demise. Twitter originally felt a lot like Google+ does today where … But popularity changes the game … Further, Twitter’s big…
Link: Why So Many People Fail in Social Media “Tools are a wonderful part of today’s information age, but if you’re going to use ‘social networks’ or that thing we call ‘social media,’ it’s important to remember the common denominator: the social. Without an understanding of your community and an understanding of the influencers, you’re…
Link: The Rise of Social Commerce, including the 5th P of marketing, “People” “Brands are flocking to social networks, some with strategies and others simply experimenting with community building. What’s clear is that the 3F’s (friends, fans, and followers) are not created equal. Those brands who examine the composition of their existing community will find…
