Nice interview today on @sbosm about Social Media ROI with @thebrandbuilder
Link: Nice interview today on @sbosm about Social Media ROI with @thebrandbuilder Olivier Blanchard is perhaps the most sought-after expert for those looking to connect the dots between social media and return-on-investment. We asked him some questions today under the title of “Making sense of social-media ROI with Olivier Blanchard”… by Rob Birgfeld on the SmartBrief…