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Tag: social media

Social media – use it to measure, rather than measure it?

Social MediaDoug BraunOctober 25, 2010

Link: Social media – use it to measure, rather than measure it? “US media strategist and business week columnist Ben Kunz points us to a fascinating case study from US digital agency Organic. Faced with the constant question every agency in this space is familiar with of “yes, but how does it drive sales?”, Organic…

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