Website investment still key for online retailers despite rise of social and mobile

“Want to know where you should be aiming your e-commerce investment to increase online sales? We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months. Looking at the results, there are three key…

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How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop

Link: How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop “I’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms. By engaging customers ‘where they live,’ you…

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