My QR code experiment: 9 brands at the Mall of America on Black Friday

Link: My QR code experiment: 9 brands at the Mall of America on Black Friday Cool – @ArikHanson did a little QR code experiment at the Mall of America. Neat to see the differences between 9 different QR code executions by merchants. He shows a photo of each code and of each landing page, and…

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How to Use QR Codes the Right Way, including case study

Link: How to Use QR Codes the Right Way, including case study A case study from GMC shows how to use QR Codes the proper way. A great post from @mikekmcclure on the @socialmediaclub blog.

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Mobile Marketing Isn’t a QR Code

Link: Mobile Marketing Isn’t a QR Code “I’ve come to learn just how powerful mobile marketing can be … There’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive off…

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Generating QR Codes (2D Barcodes)

A client of ours asked for some simple instructions for creating those 2D barcodes that you are starting to see in off-line promotional materials, product tags, etc. Specifically, they want to have the user go to a URL when the code is scanned by a smartphone (a camera phone). There are many ways of creating…

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Top 14 Things Marketers Need to Know About QR Codes

Link: Top 14 Things Marketers Need to Know About QR Codes “I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign.” by Angie Schottmuller (@aschottmuller) on Search Engine…

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7 Reasons to Add QR Codes to Content Marketing

Link: 7 Reasons to Add QR Codes to Content Marketing “QR codes (or Quick Response codes) condense information into two dimensional op-art or barcode squares that connect offline media to online content via a smartphone. Also known as mobile tagging, QR codes act like URL references on offline media and other flat surfaces.” But why…

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