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Tag: loyality

53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands

Social MediaDoug BraunOctober 9, 2012

“The truth is that many companies don’t have the resources, inclination, or expertise to calculate true ROI.” “So the day-to-day reality is that many companies believe in their bones that social media works, but aren’t sure precisely how, or where, or in what fashion. ” Is social media for acquisition (top of the funnel) or…

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