Link: Why You’re Pissing Off Half Your Facebook Fans Research shows: 51% of consumers expect the company to send them marketing messages after ‘liking’ the brand on Facebook 40% of consumers do not expect the company to send them marketing messages after ‘liking’ the brand on Facebook 9% aren’t sure what to expect Whoa. Even…
Link: Measuring Facebook Fan Engagement Beyond the Like “Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. It’s time we adjust our aim – and retrain our stakeholders’ focus – beyond that initial click of the like button and toward real engagement. Here are two ways…
Link: Facebook changes Like button to act like Share on third party sites, publishes story “When users click the Like or Recommend button on a third-party website or within a Facebook app, it now publishes a full news feed story instead of just a one-line Recent Activity story. Previously, full stories with headlines, thumbnail images,…
Link: Facebook “Unlike” Button Comes to the News Feed “Facebook quietly introduced an ‘Unlike Page’ button into its News Feed recently, which allows users to opt-out of receiving unwanted messages from pages they had previously said they ‘liked.’ “ This has implications for page admins and marketers (and users). by Sarah Perez on ReadWriteWeb (@rww)
Link: Study Reveals Why Consumers Fan Facebook Pages “Have you ever wondered why people decide to become fans of Facebook pages? Understanding the reasons people become fans can help your business or brand develop better strategies.” by Amy Porterfield (@amyporterfield) on Social Media Examiner (@smexaminer)
Link: Facebook Disconnect Wipes Out All Evidence of Facebook “Remember the days before Facebook’s ever-present “like” button, its off-site commenting system and its login showing up on every page? If you long for those days, an extension for Google Chrome can help wipe out any evidence of Facebook.” (but you can still use facebook.com directly)…
Link: Facebook Unveils Recommended Subscriptions Might this turn out to be a big thing? Facebook, more than almost anyone else, knows a ton about each one of us. If anyone could churn over our various tastes and activities and generate focused recommendations, it might be Facebook. See what this author thinks… Oh ya, and check…
