The Importance of Twitter Presence in Conferences

Link: The Importance of Twitter Presence in Conferences Why is it so important to consider your Twitter fans when you organize a conference? Lately I’ve been to many conferences. As an Internet industry person, I have a different appreciation for conferences, and perceive them as serious ones or not by the way they handle their…

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Is Twitter Massively Overrated?

Link: Is Twitter Massively Overrated? “I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up, the survey authors have put a statistical fine point on something I’ve been pondering for a while.” See the chart and…

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