6 Reasons Great Content Fails

Link: 6 Reasons Great Content Fails “That’s right. Sometimes truly great content flops. And to be honest, it’s a big disappointment (and a shame). The silver lining is, there’s usually a pretty good explanation for why that particular piece of content failed to spread, and understanding some of the top reasons why great content fails…

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The Seven Deadly Sins of Social Media

Link: The Seven Deadly Sins of Social Media “In this excerpt from his new book UnMarketing: Stop Marketing. Start Engaging. author Scott Stratten shows the profane acts users of Twitter, Facebook, and LinkedIn commit. How many are you guilty of?” by Scott Stratten of Fast Company

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