Search Engine Optimization ‘Offers’ (SEO)

Search Engine Optimization (SEO) is the process of affecting the visibility of your website in a search engine’s “natural” or unpaid (“organic”) search results. [Wikipedia] This sounds simple, but it is actually quite complicated. Unfortunately, there are a number of companies on the net who attempt to capitalize on people’s misunderstanding of what makes their…

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42 Percent of Consumers Complaining in Social Media Expect 60 Minute Response Time

“Historically, customer expectations for phone support are far different than those for email support. When you use the phone, you expect a synchronous response – even if hold times can become excruciatingly long. Email is different. You send a support email (or fill out a contact form), and you expect a response in a few…

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70% of Companies Ignore Customer Complaints on Twitter

Link: 70% of Companies Ignore Customer Complaints on Twitter New research of 1,298 tweets found that only 29% of them were responded to by the company in question. Read about the research details and its implications for companies. by Jay Baer (@jaybaer) of Convince and Convert

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How to Complain Effectively

Link: How to Complain Effectively “I’d like to call it provide feedback. However, we know that we will take the time and mobilize mostly when something goes wrong.” “In many cases, if you want the problem solved, you need to be part of the solution. Effective complaints have the following characteristics…” by @ConversationAgent

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