“Here’s a single trait that many popular books, articles, and blog posts seem to share …” This trait has three characteristics which this article nicely explains and then applies to business communications. This helps in getting noticed and not being forgotten.
“For any company that is looking to leverage the blogosphere in its marketing communications efforts, here’s all you need to do…”
“A long time ago, I wrote a column for USA TODAY that essentially told small businesses to ignore Twitter. Not a few people damned me for my ignorance. I learned that you tell people to ignore Twitter at your own peril. In the years since, I have become enamored with Twitter, like many people have,…
Link: Popularity and Reciprocity are the Enemies of Connectivity “As I spend increasing amounts of time playing with Google Plus, I’ve come to recognize that the success of social networking eventually brings about its demise. Twitter originally felt a lot like Google+ does today where … But popularity changes the game … Further, Twitter’s big…
Link: Seven Things About Social Media That You’re Not Going to Learn in College “Students are already learning the basics of social media in their core communication classes … [However,] I wanted to help them understand that even though they may learn what Twitter is, how to use it, and some case studies, there’s nothing…
Link: Why Visual Stories Resonate Do you know your audience’s resonant frequency? Every time you present to a group, you have an opportunity to connect. However, transmission is only the tip of the iceberg. What all great presenters and communicators have in common is their ability to get you started on a journey — one…
