Link: Facebook Commerce Springing Up: No Plug-in Required “Is a Facebook storefront necessary for e-commerce? How can reviews be promoted to encourage more sales? What social plug-ins should be included on e-commerce sites?” See this successful recent Facebook case study — easy to implement, no plug-ins required. by Angie Schottmuller on @BtoBSocialMedia
Link: After Visa, American Express Takes On PayPal With Digital Payments Platform “Following in the footsteps of rival Visa, American Express this morning announced a digital payment and commerce platform dubbed Serve, enabling consumers to make purchases and person-to-person payments online, via mobile phones and at AmEx’s network of millions of merchants … that can…
Link: 5 Ways Retailers Are Winning Big With Facebook Commerce “Facebook commerce is the topic at the front of many a brand marketer’s mind, and retailers are starting to explore how they convert ‘Likes’ into actual purchases. Here’s a look at five ways retailers have had success with Facebook commerce.” by Macala Wright Lee on…
Link: How Facebook will be committing “commercide” on July 1st “‘Commercide’ – to snatch defeat from the jaws of victory in online gaming by deciding to impose a restrictive commerce platform on your content producers.” “There are many fascinating parallels between the explosion in downloadable casual gaming in the early 2000s and the explosion in…
Link: The Rise of Social Commerce, including the 5th P of marketing, “People” “Brands are flocking to social networks, some with strategies and others simply experimenting with community building. What’s clear is that the 3F’s (friends, fans, and followers) are not created equal. Those brands who examine the composition of their existing community will find…
