Invitation Avalanches, Attention Infidelity and the Science of Social Break-Up
Link: Invitation Avalanches, Attention Infidelity and the Science of Social Break-Up “The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That’s one of my main takeaways from fascinating new research…
