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Tag: attention

What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today

Social MediaDoug BraunJune 12, 2013

“Here’s a single trait that many popular books, articles, and blog posts seem to share …” This trait has three characteristics which this article nicely explains and then applies to business communications. This helps in getting noticed and not being forgotten.

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The Fallacy of Social Media Reciprocation (expected reciprocation)

Social MediaDoug BraunJanuary 17, 2011

Link: The Fallacy of Social Media Reciprocation (expected reciprocation) “You are not entitled to attention. You are not entitled to a follow-back on Twitter simply because you follow someone. You are not entitled to blog subscribers or comments simply because you publish stuff. You are not entitled to clicks to your junk or signups for…

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