5 cool uses for Google Real-Time Analytics

Link: 5 cool uses for Google Real-Time Analytics “Google Analytics now has this cool, real-time stats dashboard. At first, I thought it was just fluff—something to use up my spare 2 minutes/day. But, it’s really handy. I’ve found five good uses for it so far…” Neat stuff from Ian (@portentint) at Conversation Marketing, h/t @JasonFalls

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Social Media Marketing Metrics Explained

Link: Social Media Marketing Metrics Explained “Jim Sterne provides an excellent overview of a topic that is still debated every single day: how to measure the impact of social media marketing on your business.” “Measuring is a cross-channel, integrated and customer-centric process that looks at the customer buying journey and overall value of marketing programs…”…

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