53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands

“The truth is that many companies don’t have the resources, inclination, or expertise to calculate true ROI.” “So the day-to-day reality is that many companies believe in their bones that social media works, but aren’t sure precisely how, or where, or in what fashion. ” Is social media for acquisition (top of the funnel) or…

Continue Reading

Google acquires Slide, a social technology company

Link: Google acquires Slide, a social technology company Google’s post about this acquisition is entitled “Google and Slide: building a more social web” … so who is Slide? Their announcement says, “Slide, a social technology company with an extensive history of building new ways for people to connect with others across numerous platforms online.” I…

Continue Reading